Brandspank makes waves for America’s Cup

Editor TVCs, News Make a Comment

The Louis Vuitton America’s Cup has kicked off, with its first World Series race in Portsmouth – and New Zealand agency Brandspank is right in the middle of it.

In January they won a pitch to create the opening titles and on-screen look for the world feed broadcast of both the World Series and the Finals.

After obtaining sign-off on concept and storyboard from Larry Ellison and Russell Coutts, Brandspank set about creating the opening sequence along with all graphic design and production involved in the on-air look for information graphics seen during live coverage.

The final sequence aims to deliver on the brief of conveying the speed, technology and atheticism that makes America’s Cup racing such great viewing.

Brandspank has also just delivered the opening titles for Rugby World Cup 2015, that will seen by over 1 billion viewers when the competition starts in September.


Client: America’s Cup Event Authority
Agency: Brandspank
Creative Directors: Kurt Bradley & Steve Thomson
Director: Logan Bradley
Producer: Kurt Bradley
3D: Robert Brienza, Tom Bellamy, Luciano Sessarego, Sandy Sutherland
Compositing: Robert Brienza, Richard Borg, Reuben Thorpe
Sound Design: Franklin Road Post

Share this Post