BrandWorld writer buys NZ trade title

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New Zealand Optics, the monthly industry publication for New Zealand’s ophthalmic community, is under new ownership. Former owners Maryanne Dransfield and her daughter-in-law Anita Dransfield have sold the publication to business journalist and corporate PR professional Lesley Springall.

Maryanne Dransfield has run the magazine for 34 years, with Anita at her side for more than 12. “Maryanne and Anita are well known in the industry, so these are some big shoes to fill, but it’s exciting to be taking over a publication so well regarded, which represents such an interesting and significant part of New Zealand’s business community,” Springhall says.

“Most of the ophthalmologists, optometrists and dispensing opticians who subscribe to NZ Optics are business owners themselves so they are always weighing up suppliers and products both for the specialist parts of their businesses, as well as the more general parts, so they are an exciting group to talk to if you are interested in business to business marketing.”

Business journalist Simon Eskow is the new editor of NZ Optics, while Maryanne Dransfield will continue to be involved with the industry and NZ Optics as the title’s Editor-at-large.

Lesley Springhall’s previous gig was wrangling words for BrandWorld Auckland.

The first issue of NZ Optics under Springhall’s ownership, the September issue, was sent to NZ Optics comprehensive subscriber base at the end of August.

Subscribers automatically qualify for the online version of NZ Optics.

About NZ Optics
Content covers a broad spectrum of issues and news in the industry, including the latest technical and clinical information from New Zealand, Australia and, if appropriate, overseas. New Zealand’s ophthalmic community is close-knit and we are the only New Zealand industry publication so where possible we like to add a local dimension to our stories.

NZ Optics is read by almost everyone in New Zealand’s optical industry as well as a number of related individuals overseas. In NZ our readers include the vast majority of the country’s optometrists, dispensing opticians, ophthalmologists, ophthalmic nurses, orthoptists, ophthalmic medical registrars, optical technicians, optical assistants and wholesalers, laboratory staff, government officials and optometry students.

As well as the magazine, website and comprehensive Clinical Desktop database, NZ Optics also publishes an annual wall planner and the annual New Zealand Optical Information Guide – a comprehensive listing guide that profiles the products and services of the optical industry.

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