Brazil agency shoots grand scenes for iStock

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Getty Images royalty-free image service iStock has unveiled a new campaign to promote its video collection. Created by Brazilian agency AlmapBBDO, the campaign features three creative short films that demonstrate how grand scenes, which would require a budget of thousands of dollars to produce, are available at affordable prices.

The three films, entitled, Space, Mountain and Twister, were produced using videos sourced from iStock by Getty Images.

“As the world’s leading provider of crowd-sourced content, this innovative campaign from AlmapBBDO for iStock by Getty Images explores the notion that creativity and visual accomplishment doesn’t have to come with a heavy price tag,” says Andy Saunders, senior vice president, content for Getty Images.

“We couldn’t be happier with the invention behind the campaign which in turn successfully communicates the quality, diversity and strength that the iStock by Getty Images collection has, as well as the ability of our video offering to engage customers.”

Renata M Simoes, marketing and content manager at Getty Images Brazil said: “We are thrilled to partner with AlmapBBDO, who have produced another fantastic campaign for our business. Off the back of Love to Bingo and 85 Seconds, we are looking forward to seeing how this latest campaign is received by our clients.”

Watch the videos here:



Advertiser: iStock by Getty Images
Title: Epic Campaign
Product: Video iStock
Chief Creative Office: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Andre Gola, Pernil, Marcelo Nogueira, Benjamin Yung Jr
Copywriter: Daniel Oksenberg
Art Director: Andre Sallowicz
Agency Producer: Vera Jacinto, Diego Villas Boas
Motion: Igor Selingarde
Music: Cabaret
Account Supervisor: Cristina Chacon, Daniela Pierry Gasperine
Media: Isabela Albero
Advertiser Supervision and Approval: Renata Simões, Susan Smith Ellis, Carmen Cano
About iStock by Getty Images

iStock by Getty Images is the web’s original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site “by creatives, for creatives,” iStock started in 2000 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. iStock is a wholly-owned subsidiary of Getty Images.

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