AUCKLAND, Today: MoleMap has handed its social media account to Bread Agency, following a competitive review across Australia and New Zealand.
The appointment will see Bread Agency support MoleMap’s next phase of growth, helping more people get the message that skin checks are less scary than ignoring weird moles.
Bread Agency will lead social media strategy, creative campaigns, social activations, content production, influencer marketing and community engagement across both markets.
The work will focus on building awareness, education and patient acquisition, while keeping MoleMap’s clinical-first approach clear, credible and easy for people to engage with.
“We were impressed by Bread Agency’s social expertise and strategic thinking,” said Duncan Armour, CMO of MoleMap.
“The team demonstrated a clear understanding of our clinical-first approach and how to translate that into trusted, effective social experiences that engage patients and referrers alike.”
“I’m especially thrilled to work with Duncan again – this is the fifth time we’ve partnered over the last 16 years across multiple businesses. That shared history and mutual trust make this collaboration even more powerful.” – Amaury Treguer, Co-Founder of Bread
Amaury Treguer, Co-Founder of Bread, said the agency is proud to be helping MoleMap take its message further.
“We’re excited to spearhead the next phase of MoleMap’s growth. The work MoleMap does in detecting and preventing melanoma and skin cancer is deeply meaningful, and we’re proud to help amplify that mission through thoughtful and impact-driven social campaigns, making MoleMap a must-habit for health-conscious Aussies and Kiwis.”
Treguer also brings a long-standing working relationship with Armour to the partnership, adding a personal layer to the appointment.
Amaury added a personal note, “I’m especially thrilled to work with Duncan again – this is the fifth time we’ve partnered over the last 16 years across multiple businesses. That shared history and mutual trust make this collaboration even more powerful.”
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