Goodness on a poster

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Phantom Billstickers, Lewis Road & MBM teamed up to deliver goodness on a poster across several locations in Auckland & Wellington to launch Lewis Road’s new Breakfast Drink.

This was one of the first campaigns from Phantom’s new in-house creative team. “Using our expansive, centrally located inventory, Phantom attached bespoke shelving to super-sized posters to create a unique out-of-home sampling experience,” said managing partner Rob McDonnell.

“Passers-by were able to pick up the full-sized version of the Breakfast Drink on their morning commute,” said Lewis Road Creamery marketing manager Lucy Sorenson. 

“The street posters provided an ideal sampling opportunity to try the drinks where they are intended to be consumed – on-the-go.”

“As part of the launch of our new Breakfast Drinks we wanted to do things a little differently. We worked with our media agency, MBM and Phantom to create the all-day breakfast poster which gave people the chance to grab some ‘goodness in a bottle’ during their morning/afternoon rush.

“High in protein, fibre and vitamin-fortified, our Breakfast Drinks are the perfect on-the-go option and Phantom’s street posters provided the ideal inner-city sampling opportunity for people to try the drinks at the point in which they are intended to be consumed – on-the-go.

“We used Phantom’s large-format Super posters across Auckland and Wellington which provided not only impact at street level in high-traffic CBD locations, but were also able to be customised effectively.

“The team at Phantom have been an absolute delight to work with, nothing is a hassle and the customisation has been well thought through and executed beautifully.”

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