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With the help of Fuse/OMD, McDonald’s has taken to Snapchat to help launch the news of their All Day Breakfast in New Zealand.

The content speaks to their younger demographic by using young talent to present the news in a fun, dramatic and relevant way. McDonald’s has mostly used the platform for user generated content in the past few months and this is their first active content published on the platform.

“The content is obviously resonating with the target audience with over 30,000 views on day two,” says content & social manager Genevieve Lyttle.

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