Brigid Alkema named chair of Clemenger Group’s Creative Council

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SYDNEY, Thursday: Clemenger Group has announced the appointment of Clemenger BBDO Wellington chief creative officer Brigid Alkema as the chair of the group’s global Creative Council.

Previous chair James McGrath has stepped down after 15 years with Clemenger Group in Melbourne, where he was creative director at-large.

Alkema has been an integral part of Clemenger Group’s creative team in both Australia and New Zealand, starting as an art director with Clemenger Wellington in 2000 before joining the Sydney team for a couple of years and then returning to Wellington in 2006.

She was appointed executive creative director in 2015 before taking upon the role of chief creative officer of Clemenger Wellington in 2021.

In the same year, Alkema became the first female from New Zealand to be appointed to the global BBDO Creative Board – reaffirming the agency’s and New Zealand’s standing in the creative world.

“Alkema will continue in her role at Clemenger BBDO Wellington while now supporting and mentoring the group’s creative leadership across Australia and NZ.”

Alkema will continue in her role at Clemenger Wellington while now supporting and mentoring the group’s creative leadership across Australia and New Zealand, chairing a Creative Council which comprises chief creative officers and executive creative directors from around the group’s agency network.

The council is tasked with developing and enhancing the group’s creative product across the Tasman, embarking on initiatives that can continue to further the Group’s commitment to creativity.

Sydney-based group ceo Les Timar said: “Clemenger BBDO Wellington has worked on some of the most complex problems of our time, such as racism, road safety, toxic masculinity, climate change and Covid-19.

“Brigid’s creative wisdom and brilliance has transformed our work and enabled it to truly impact culture and our society.

“We are excited to see Brigid’s creative leadership extend to the Group – she is highly respected by her peers, our clients and the industry, and will build on the important creative foundations laid by James McGrath.”

Alkema said: “The role, as I see it, is to ensure our creative culture continues to thrive – making sure our talent, our relationships, and the environments we operate in, are nurtured to create the space and energy for magic.”

Board appointment
Clemenger Group will also welcome her to the board of Clemenger Group Limited.

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