Curious Films Auckland played key roles in the new campaign for British Lloyds Bank, Running of the Horses, filmed on the shores of New Zealand’s South Island, with a special focus on Dunedin.
“Bringing such a prestigious production to New Zealand is great for local creative industries, keeping us at the forefront of the global map for high standards in cinematic and innovative work,” said Curious executive producer/founder Matt Noonan.
Assisting in the production, Curious Film line-produced both the commercial and stills campaign, for the British production company Pulse and advertising agency Adam&Eve/DDB.
International creative talents included Pulse’s Sam Piling, who directed the TVCs, and Dean Rogers, who photographed the stills campaign.
“The ad will run in the United Kingdom and Eire across TV, cinema, digital, social, outdoor and print.”
Curious worked alongside Pulse and Adam&Eve/DDB to bring the story to life. The seven-day shoot employed over 150 Kiwis including many of New Zealand’s top commercial talents.
“We’re stoked to be a part of such a cool and creative project, especially on our beautiful local shores,” Noonan said.
“The Dunedin Council have spoken positively about their local beach Tomahawk featuring in the international campaign and the Otago Daily Times haven’t been shy about singing its praises either.”
Lloyd’s iconic black horses were the true stars in the commercial, alongside some of New Zealand’s best talent including John Callen (The Hobbit), Vicky Haughton (Whale Rider), Peter Elliot (Shortland Street) and Colin Moy (In My Father’s Den).
The ad will run across TV, cinema, digital, social, outdoor and print in the United Kingdom and Eire.
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