WANAKA, Friday: Broken Shed Vodka, Aotearoa’s award-winning premium vodka known for its smooth, crisp taste and sustainable distillation practices, has solidified its position as the fastest growing vodka brand in the US for the third year in a row, according to data provided by the 2023 Liquor Handbook, via NZ/US PR firm TimeZoneOne.
Broken Shed had a 66.7% increase in overall case depletion within the US” from 2021 to 2022, the highest growth rate in its vodka class.
The agency ‘s Christchurch-based-based senior content manager Cameron Taylor said: “Broken Shed is poised to sell 30,000 cases nationwide in 2023, bolstering its status as the fastest growing vodka brand in US.”
Broken Shed’s chief commercial officer, US-based Paul Criscuolo said: “Three ingredients – two of them water.
“This recognition is a testament to Broken Shed Vodka’s exceptional clean, crisp and smooth flavour that it offers vodka drinkers, thanks to our pure ingredients and sustainable distillation process.
“We are incredibly proud to celebrate another year of significant growth for Broken Shed — and we look forward to bringing a premium taste of New Zealand to more consumers in new markets across the US and around the globe.”
“Three ingredients – two of them water.”
“Our dedicated team, along with the support of our distributors and sales partners, has played a vital role in Broken Shed Vodka’s ongoing success”.
“As more consumers opt for clean, additive-free drinks that fit in with their lifestyles we’re proud to offer them a vodka with only three ingredients — spring water, mineral water and whey – all locally sourced in Aotearoa New Zealand.”
Broken Shed is currently available in 30 US markets which now includes Florida and Texas – both added in the last year. Broken Shed’s top markets are North Carolina, Tennessee, New Hampshire, Connecticut and Massachusetts.
Globally, Broken Shed is in New Zealand, Australia and Samoa.
New campaign ahead
Looking ahead, Broken Shed Vodka will amplify its marketing efforts through a new upcoming campaign.
About Broken Shed Vodka
Broken Shed based in Auckland, New Zealand. Distilled, crafted and bottled in Aotearoa New Zealand ever since its inception in 2009, its vodka draws upon the country’s pristine natural aquifers and spring waters, made without any hint of gluten, additives, sugars or GMOs.
Since entering the US. market in 2012, Broken Shed Vodka has won a legion of loyal fans, and an impressive collection of awards. It started in a broken-down old shed on Lake Wanaka where the formula was originally crafted and produced.
Broken Shed Vodka is distilled from Whey, imported to the USA by Broken Shed Imports, Manhasset, NY. Broken Shed Vodka is produced by Broken Shed Limited, Wanaka, New Zealand.
Broken Shed Limited is a private limited company based in Wanaka, New Zealand and is a wholly owned subsidiary of Yes Whey Ltd, Illinois.
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