Colenso recycling scheme wins Bronze

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Colenso BBDO, which except for a stake in the ground by Y&R NZ, has been grabbing the lion’s share of the metal at this year’s Cannes Advertising Festival – has picked up a Bronze Lion for DB Breweries Beer Bottle Sand in the Promo category.

The good folks at DB (where nannie state still insists you enter your birth date to visit the site!) said: “When you drink beers you have ideas. So when we heard that two-thirds of the world’s beaches were retreating, we cracked a couple of DB Exports and thought …”

Great ideal. Great copy.

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