Auckland’s Brother Design Agency has won Gold at the Dieline Awards in the United States, taking out first place in Confectionery/Snacks/Desserts category with its designs for the Pams Confectionery range. It was the only Australasian agency to win at these awards.
Dieline rewards excellence in package design. The packaging that won Brother the award features an gang of colourful characters wearing distinctive hats and conceived see-through clothing that reveals the lollies within.
In securing the win, Brother topped 1100 entries which included world renowned brands represented by major global design companies and a high calibre of judges, including Ronald Burrage, Global Head of Design for The Hershey Company.
Paula Bunny, Design Director at Brother, says the win is a real coup. “We had a lot of fun coming up with these designs and everyone involved loved them from the start. But winning this award from The Dieline is a huge honour. Designers worldwide have enormous respect for The Dieline and its awards, it’s a real source of inspiration. So to be a category winner is just amazing, especially as we’re the only agency from New Zealand or Australia to do so.”
Brother’s Business Development Director, Jenny McMillan, says the awards represent more than another feather in the agency’s cap. “I think it shows we really are achieving something special, and especially with the work for Pams”, she says.
“Bear in mind this is design for private label, taking on and beating the best brand designs by many of the world’s top design groups.
“It’s a justifiable source of pride for all of us, including our client at Foodstuffs who has been so far-sighted in working with us. The increasing commercial success of Pams is testimony to the power of this kind of distinctive design.”
Brother Design is a brand and packaging design agency based in Auckland; they specialise in fast moving consumer goods, particularly food and beverage packaging for domestic and export markets.
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