Accolades for departing FCB chief

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NEW YORK, Today: FCB global ceo Carter Murray has announced that Bryan Crawford will transition from his fulltime role as vice-chairman of the global FCB network and chairman of FCB New Zealand to act in a part-time, non-executive advisory capacity for FCB offices globally whilst also focusing on his business interests and governance roles outside of FCB.

During his time as ceo of FCB New Zealand, Crawford was the driving force behind the transformation of the agency, leading it’s exponential growth to become one of New Zealand’s largest and most successful agencies.

Carter Murray said: “The success of FCB New Zealand became a model for the global FCB network which resulted in Crawford’s promotion to global vice-chairman in 2014.

“Bryan’s extensive experience within and outside the advertising sector was an immense benefit to our global team and business.

“During the last six years, FCB was able to capitalise on Bryan’s talent for mentoring and coaching leaders in markets as diverse as China, South Africa and North America.

“On behalf of the leadership team I would like to extend our thanks and gratitude to Bryan for his invaluable contribution to FCB’s global success.”


“The success of FCB NZ became a model for the global network, and led to Crawford’s promotion to global vice-chairman in 2014.”

Crawford joined FCB as NZ ceo in 2006 and grew it into a large, fully integrated advertising, marketing and communications agencies.

During this period, he was twice awarded AdMedia NZ CEO of the Year [monthly AdMedia was the forerunner of M+AD-Daily], and won Campaign Agency of the Year. On his watch, FCB NZ took home multiple effectiveness, media and creativeness awards for client work.

At the time of his move to vice-chairman, FCB was ranked in the top 20 advertising agencies in the world and held the #1 position for New Zealand, according to the Big Won Report.

Crawford said: “I’ve loved working with Carter and FCB’s senior leadership team to reaffirm the agency’s position as one of the world’s leading advertising networks.

“I shared Carter’s vigour for excellence in creativity and effectiveness built on a people first, values based platform.

“However it’s the right time for me to focus on my other governance roles and put time into other business opportunities.

“I will continue to consult to FCB in a non-executive capacity and look forward to assisting them with their continuing evolution and success.”

Crawford steps down this month.

About Foote Cone & Belding
With more than 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with over 8000 people, and is part of the Interpublic Group of Companies (NYSE:IPG).


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