BTL launches SnapShop rewards tool

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Downtown Auckland indie agency BTL has launched SnapShop, a new marketing tool that allows shoppers to submit receipts for validation and receive purchase-based rewards via their mobile phones.

Developed by BTL Digital (previously Creative People) in conjunction with the agency’s shopper team, the digital processing solution has already been used for a Huggies Free Pull Ups promotion with another nationwide campaign, Huggies Hug-A-Towel, commencing this week.

To use SnapShop, a customer simply takes a photo of their receipt including the promoted item and submits the photo via email on mobile or online upload. SnapShop uses existing smartphone technology, so there is no special app or scanner to download.

The SnapShop software validates the purchase based on predetermined qualification criteria. Within minutes the customer receives an entry code or reward, which could be points, a coupon or voucher, or a unique URL through which a prize can be redeemed.

BTL’s Christine Abbott says SnapShop provides huge flexibility and can reduce complexity, time and costs for brands and retailers.

“It’s straightforward with a faster set up and response than most other validation methods, and there is no expensive on-pack artwork required which helps to reduce costs, logistical complexity and lead-times,” she says.

“SnapShop provides a mechanism to reward loyalty, drive gift with purchase, run sweepstakes and competitions and other purchase related promotions. For retailers, there’s the option of daily or even hourly draws to drive frequency and weight of purchase.

“For shoppers, it’s simpler and easier to use than some other entry validation methods and it’s immediate, with responses or rewards received within seconds or minutes.”

BTL Digital’s Regan Hall says the technology has been patented by BTL within the New Zealand market. The technology, he says, provides real flexibility with complete customisation for every client.

“Collaboration between brands and across categories is easy with bespoke promotions achievable across multiple channels. Automated processing combined with manual oversight and fraud detection means accuracy is also near perfect.”

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