Spark PR & Activate has produced an adidas NZ video of Wellington Phoenix soccer star Roly Bonevacia demonstrating his remarkable kicking accuracy – for a social campaign featuring similar videos from Özil, Oscar, Alli, and Zidane.
Bonevacia shot the film himself on a pre-set smartphone. The objective, says Spark PR’s Heidi Thompson, was to achieve a natural organic look. “We just added music and a few emoji,” she told M+AD.
It’s all part of the global Boss Everything campaign spruiking adidas’ Ace16+ Purecontrol boots.
- See Özil, Oscar, Alli, Zidane below
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