Business trends in focus at research pow-wow

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With less than two months to go, New Zealand’s research and client community are gearing up for what’s being billed as “an exciting, once-in-a-lifetime event”.

The international research conference at Auckland’s Crowne Plaza on Tuesday 8 September will be opened by Business NZ’s Phil O’Reilly who will challenge attendees with a Business without boundaries report in which he will consider the trends that are changing business today – new sources of value, new approaches to trade, and an exponentially growing information base.

He will reflect on the place of innovation, diversity, and new technologies in business today.

Other confirmed speakers include:

  • Peter Cullinane: Founding Partner, Assignment Group; Founder & Chairman, Lewis Road Creamery. As a firm believer in the power of brands, he established Lewis Road Creamery in 2011 as a personal mission to demonstrate the value of brands.
  • Kevin Bowler – ceo, Tourism NZ on a research system using consumer insight which can identify the optimal images to portray particular product offers, and regions, whilst simultaneous ensuring these build to the overall brand New Zealand promise.
  • Alexis Perrott – global research manager, NZ Trade & Enterprise: Hear how they work to increase New Zealand companies’ international success, by helping them boost their global reach and build capability, to help them enter and grow in international markets.
  • Dominic Quin – Fontera director planning & insights, global brands and nutrition: Sharing insights from working in a truly global market.

“We live in an age where traditional, social, political, technological and financial boundaries are fast becoming irrelevant,” says NZ Research Association’s Rob Bree. “For businesses and governments this rapid rate of change presents both valuable opportunities and significant challenges. Successful organisations are adapting to the new normal and creating exciting new opportunities for innovation and growth.”

Another 15 speakers at the forefront of their industries will present how they and their networks are dealing with the changing business environment and busting through boundaries to create customer value and competitive advantage.

About Research Association New Zealand

RANZ is the membership organisation specifically for the community of professional providers and users of research and insights. Its purpose is to assist members by providing appropriate industry leadership, development and support.[/text_output]


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