AUCKLAND, Thursday: Herne Bay-based digital agency Camistry has created a new tvc to support the launch of Carpet Court’s new Rhino EverCore hard flooring, and a new look for its Rhino brand which also has carpet and underlay in its range.
Carpet Court head of marketing Victoria Lloydd said: “Ten years ago Carpet Court used a USA-made ad showing a real rhino living on carpet for two weeks – and it cleaned up like new.
“This time round they didn’t have a real rhino so went looking for a next-generation rhino test much closer to home. And what better way to test flooring than with two teams of boisterous young rugby players from the Stokes Valley Junior Rhinos Rugby Club.
The campaign highlights Rhino’s latest hard flooring range and carpet by showcasing how it can stand up to any occasion, demonstrated by the two teams covered in mud and celebrating their game of rugby.
“What better way to test flooring than with boisterous rugby players from the Stokes Valley Junior Rhinos Rugby Club?”
The ad shows Stokes Valley Junior Rhinos players getting stuck into one of their weekly rugby games on a local muddy pitch. After the game the players head into their changing room to put the new Rhino hard flooring and carpet to the ultimate test.
Victoria Lloydd said: “We decided to reach out to the Stokes Valley Junior Rhinos Rugby Club in Lower Hutt to be part of this tvc because it’s a little club with a big heart.
“We knew immediately they would be a perfect fit for the campaign and loved their community spirit.
“They say avoid working with animals or children, but we like a challenge and as rhinos are hard to come by we took the next best approach.
“As a business, it was nice to be able to support a local team that is run by parents who put time and effort into providing a strong community for their kids and families.”
The new TVC launched at the weekend with 15”, 30”, 45” spots across TV and digital and 60” spots across digital, and pre-roll across OnDemand on TVNZ and Mediaworks.
“This campaign was directed by Camistry, and marks a great partnership between Camistry and Carpet Court,” Lloydd said.
CREDITS
Strategic Video Marketing Agency: Camistry
Client: Carpet Court
Head of Marketing: Victoria Lloydd
Executive Producer: Carlene Managh
Campaign Strategy: Cameron Houston
Production: Camistry
PR: The pr shop
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