Can you use drone film in ads?

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How do you use drone footage in a marketing campaign? How do our keep my ad off the ASA’s worst ads list? Can you give away alcohol as a prize? These questions and more will be answered at the NZ Marketing Association’s upcoming Marketing Law half-day conference at the Pullman Auckland on Thursday 20 October.

Confirmed Speakers are:

  • MC: Sonia McConnachie, owner + director, Commando
  • Hilary Souter, ceo, Advertising Standards Authority
  • Yvette Popovic, chief adviser, advocacy, Commerce Commission
  • Barbara Zapisteskaya & Shahin Foroughian, Simpson Grierson
  • More speakers to be announced soon.

The topics:

  • The importance of best practice marketing and industry self-regulation in New Zealand
  • An advertising standards update by the Advertising Standards Authority (ASA)
  • Misleading and deceptive conduct and unsubstantiated claims
  • Demystifying the Commerce Commission – hear who they are and what they do
  • The usual suspects – abiding by gambling act and sales promotions; unsolicited electronic messaging and opt-ins; promotion of alcohol, and more

There’s also a panel discussion on the menu: Your brand’s legal and ethical responsibility when amplifying content across social and digital channels, including the use of influencers and bloggers when promoting your products.

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