The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.
The product is Cadbury Dairy Milk Chocolate Jaffas. The ad is called Made by Music. Which says it all.
If you let the Youtube reel run, you’ll also see a clip of last week’s spectacular Cadbury Jaffa race – 75,000 individually numbered Jaffas let loose at the top of Dunedin’s Baldwin St, reputed to be the steepes street in the world..
CREDITS
Client: Cadbury
Associate Director Marketing, Chocolate ANZ: Paul Chatfield
NZ Marketing Lead & Commercial Transition Manger: Keryn Biffin
Brand Manager, Chocolate Sharing: Codey Goodall
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Art Director: Toby Morris
Art Director: Zac Lancaster
Copywriter: Tom Cunliffe
Producer: Rosie Grayson
Group Business Director: Zoe Alden
Account Director: Ben Hopkinson
Production Company: Good Oil – Joel Kefali
Music: Phoenix Foundation – Buffalo
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