AUCKLAND, Today: The Ministry of Justice has appointed Saatchi & Saatchi to deliver information about the euthanasia and recreational cannabis referenda for the ballot at the September 19 election.
Saatchi won the business after a five-agency pitch – the other agencies have not been identified, neither has the budget.
No other information was available at press time this morning.
Herald ad writer Damien Venuto reckons the agency will be “walking a creative tightrope to ensure its messaging remains objective”.
- Read Venuto’s lengthy story here (you may need a Herald Premium sub to access it)
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