The Cannes Lions International Festival of Creativity will this year take its shortlist exhibitions into the digital realm with Microsoft acting as its Technology Innovation Partner.
The three year collaboration aims to bring delegates’ digital festival experience to life across Microsoft’s devices and services.
Throughout the week, as the 17 juries vote on thousands of pieces of creative work, exhibitions of the shortlisted and winning work will go on display inside the Palais des Festivals for delegates to view. For the first time, running alongside the exhibition boards and product showcases, the Direct, Promo & Activation, Media, PR, Design, Product Design and Mobile Lions categories will be displayed on Microsoft devices (Surface tablets and Windows Phones) running Microsoft Windows 8.1, allowing for a truly interactive experience.
“At Microsoft, our aim is to create services and devices that help people be in moments that matter – and for the creative communications industry, no moment matters more than the Cannes Lions Awards, so it is a natural fit,” said Frank Holland, corporate vice president of Microsoft’s Advertising & Online division.
“Technology is changing our industry, from delivering consumer insights that inform effective creative advertising, to supporting seamless multimedia campaigns at scale. As a global leader in digital advertising technology, we feel there is no better event for us to showcase what we can do than the Cannes Lions Awards.”
Philip Thomas, CEO of Cannes Lions, comments, “We are delighted to welcome Microsoft back to Cannes Lions once again in 2014, this time in their new capacity as the Technology Innovation Partner for the festival. Enhancing the exhibitions with digital displays will create a truly interactive experience whilst showcasing some of the greatest creative work in the world.”
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