Cannes names 15 female future creative leaders for See It Be It 2017

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The Cannes Lions has announced the names of the 15 women who will participate in this year’s See It Be It programme. One Aussie – but no Kiwis – made the list.

The initiative was launched in 2014 when festival organisers identified a dramatic gender imbalance in its audience of middle and senior level creatives, reflecting the low numbers of women in upper levels of the industry globally.

Fewer women involved in the creation process resulted in more gender-biased work, which perpetuated a cycle of objectification and maintained the low levels of female creative directors, which at the time was around 3%.

“See It Be It was launched to highlight extremely talented creative women and accelerate their careers,” said Lions Health executive director Louise Benson (the eurobest and executive lead for the See It Be It programme.

“This year’s group come from all over the world and bring a wide range of experiences and strong leadership potential. They will be exposed to the best inspiration Cannes Lions has to offer, with exclusive mentoring sessions, workshops and a programme of events designed to extend and enhance their network.

“It’s fitting that so many of our alumni have gone on to achieve fantastic success, and having them involved in creating a shortlist from all of the applications this year truly enhanced the intense selection process,” Benson said.

“This community of women have gone on to become powerful role models for the next generation and we look forward to meeting this year’s group.”

The group attend Cannes Lions as special guests of the festival with travel, accommodation and a full festival pass provided. The programme includes specially designed creative masterclasses and workshops, an insider tour of the jury room, one-to-one mentoring with some of the industry’s biggest names and exclusive networking events.

“The See It Be It group attends Cannes as special guests with travel, accommodation and a full festival pass provided.”

The 2017 See It Be It participants are:

Adebola Adegbulugbe, copy group head, Insight Publicis, Nigeria: When not writing, Adegbulugbe volunteers as a mentor for teenage girls with her group Women Educating Girls and writes inspirational and empowering articles.

Atiya Zaidi, ECD, Synergy Dentsu, Pakistan: Zaidi’s belief is that life is too short to go unnoticed; and as a mother of two children she is determined to make her mark on the world through her fearless challenge against mediocre advertising and by inspiring courage.

Barbara Dzikanowice, creative content director, Happiness (an FCB alliance), Belgium: Apart from having a sharp pen, Dzikanowice is an entrepreneur and co-founded YoungDogs Belgium, a network helping young creatives make a name for themselves in the advertising industry.

Deborah Vasques Soares, senior copywriter, Lew’Lara\TBWA, Brazil: Soares follows a mission to create ground-breaking work that defies stereotypes in Brazil and around the world with an ultimate aim to become a role model to other women in the industry.

Hannah Johnson, creative concept / copywriter, LA RED GmbH, Germany: As a concept creator who values cooperation across a wide range of disciplines at LA RED, Johnson has proven that the best way to lead a thought is not just to think it or speak it, but to create the change the thought entails.

Jaki Jo Hannan, senior art producer, AMV BBDO, UK: Playing an intrinsic role in the creative process. Jaki Jo aspires to be a curator of female talent across various creative disciplines, sharing and showcasing their achievements, innovations and creative range.

Kara Coyle, associate creative director, Ogilvy & Mather USA: Coyle believes in the power of a community of strong female role models and participates in portfolio reviews and mentorship programs from organisations like the One Club, the 3% conference, Pratt and FIT.

Lizi Hamer, Regional Creative Diretor, Octagon, Singapore: Hamer drives the creative direction in her role at Octagon along with leading SheSays Singapore, a community built to support women in the creative and digital industry.

Maria Milusheva, creative director, Noble Graphics TBWA, Bulgaria: Milusheva is led by her focus, guidance, ability to “wonder, support, push, doubt and continuously look for better communication solutions”.

Marla Natoli, director, video and mobile, AOL Canada: Alongside overseeing the strategy for all video and mobile solutions for AOL Canada, Natoli is a thought leader and innovator in the digital industry and is a co-founding member of MAKERS@Canada and leading AOL’s first global women’s leadership roundtable in Canada.

Sakshi Choudhary, creative supervisor, OgilvyOne Worldwide, Mumbai, India: Choudhary leads a art platform for Indian women in advertising that focuses on equal representation of females in leadership positions, and discusses the role the industry can play in fighting a deeply entrenched patriarchal society while also trying to simplify the complex interpretations of gender bias in India. She founded the Seesaw Project last year.

Satoko Takada, CD, McCann Tokyo, Japan: As a creative director in Japan with an international advertising career Takada has taken action to support and stimulate change in her region.

Shahnaz Ahmed, senior graphic designer, Livity / founder & director, Knit Aid, UK: In her position at Livity, the youth-led creative network in London, Shahnaz Ahmed helps lead some of the most successful campaigns that benefit young people and is determined to change the creative landscape to make it a more female-led and diverse industry.

Shannon Crowe, copywriter / creative freelance (formerly at Clemenger BBDO Melbourne), Australia: A solo mum, Crowe is determined to create change and empower and guide young advocates for equality through her work tutoring in university classrooms and her award winning expertise as a copywriter.

Tahirah Edwards-Byfield, senior copywriter, AKQA, USA: With a mission to represent women not used to seeing themselves within the industry, Edwards-Byfield is a multidisciplinary creative who believes great ideas, storytelling and creative thought can be applied to any type of technology, product or service.

“The talented and confident 15 women that were chosen for this year’s Cannes Lion See It Be It programme represent various creative positions inside and out of agencies, large and small,” said the 2017 See It Be It ambassador, Madonna Badger.

“They are also leaders who are actively effecting change in their communities. One of our goals this year will be to creatively strategize a format for past and present See It Be It participants to become a trusted support system for creative women globally. I am honoured and excited to get to know all of these remarkable women.”

Gender diversity remains a priority for the Cannes Lions with 43% women represented across all of this year’s juries and new criteria to encourage these jurors to reconsider work that reflects gender bias or objectification.

Meet them
Onsite at the festival the Cannes Lions Night School will host an open evening on Monday 19 June in the Cannes Lions School Campus for all female delegates to meet female leaders from across the industry and offers a chance to network and engage in mentoring.

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