NZ has picked up a total of 24 shortlist places overnight at the Cannes Lions – three in PR, eight in Promo & Activation, 11 in Direct, one in Pharma, and one in the Young Director Award.
THE PR LIONS
New Zealand has three finalists through to the shortlist stage at Cannes PR Lions. Saatchi & Saatchi has two (both for Tui); DDB one.
The PR Lions finalists
- Saatchi & Saatchi, Tui Catch a Million.
- Saatchi & Saatchi, Tui Plumber
- DDB Group, Paw Justice Animal Strike
View the full PR Lions shortlist here
THE PROMO & ACTIVATION LIONS
Eight NZ entries have made the shortlist stage at the Cannes Promo & Activation Lions. DDB Group has three, and Whybin\TBWA\DAN has two; and one apiece went to Colenso BBDO, FCB, and Saatchi & Saatchi.
New Zealand finalists
- DDB, Paw Justice Animal Strike (x2)
- DDB, Lion Be The Artist
- Whybin\TBWA\DAN, CAANZ Effies Results Don’t Lie (x2)
- Colenso BBDO, Samsung Galaxy S4 The Smart Phone Line
- FCB, Sony The Bottled Walkman
- Saatchi & Saatchi, Tui Plumber
View the full shortlist here
THE DIRECT LIONS
New Zealand picked up 11 finalists at the shortlist stage at Cannes Direct Lions. FCB has three, Saatchi, DDB and Colenso scored two each, with Y&R and Whybin\TBWA\DAN Auckland with one apiece.
New Zealand finalists
- FCB, Unicef Food Photos Save Lives (x2)
- FCB, Brothers In Arms Bank Job
- Saatchi & Saatchi, Tui Catch a Million
- Saatchi & Saatchi, Tui Plumber
- DDB, Paw Justice Animal Strike
- DDB, Sky TV BringDownTheKing
- Y&R, Animates Cat Chat
- Colenso, Samsung Galaxy S4 Smart Phone Line (x2)
- Whybin\TBWA\DAN, CAANZ Effies Results Don’t Lie
View the full shortlist here
THE LIONS HEALTH
FCB was the only NZ agency to score a shortlisted entry in the Pharma category at the first Lions Health in Cannes.
NZ finalist
- FCB, Ministry of Health The Journal.
View the full shortlist here
THE YOUNG DIRECTOR AWARD
8 director Michael Humphrey was the only Kiwi to make the finalist stage of The Young Director Awards – the most important fringe event at the Cannes festival.
Humphrey has been shortlisted in the Web Film category for Mountain Dew Directions, out of Colenso BBDO.
Humphrey’s action-packed film follows a group of stakeboarders – from tenderfoots – through bruises and abrasions, broken bones and busted boards – to toughened pro.
Click here to see more of Humphrey’s work.
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