Woof vs. Meow?

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Assignment Group has launched a new 60sec sport promoting the Purina One Boot Camp and offering cat and dog owners to sign up in return for a free 30-day bag on Purina One.

And they’ve spiced the offer up with a simple Cat vs Dog debate (at purinaone.co.nz), led by cat lover Mahe Drysdale and dog lover Temepara Bailey. At 10am today, the count stood at Cats 1279 votes, Dogs 1004.



Creative Directors: Josh Lancaster & Jamie Hitchcock
Managing Partner/Strategy: Martin Yeoman
Business Director: Veronica Shale.
Account Manager: Kate Mark-Brown
Agency Producer: Sacha MooreProduction credits



Waitemata Films

Director: Mike Oldershaw
Producer: Julie Elstone
Offline: Phillipe Lods 30 second films
Online: Cause FX
Sound: Liquid

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