Canon teams with Look Good Feel Better

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Boyd PR Auckland is helping Canon NZ and cancer charity Look Good Feel Better to spread the word about its mobile feel-better classes, conducted in a specially modified shipping container that’s hitting the road nationwide.

Along the way the charity aims to capture the inspirational stories of people living with cancer.

As part of the On the Move road trip, Canon and LGFB have set up a studio inside the container where Feel Better participants and their families will be able to share their personal stories.

On the road
The tour starts in Whangarei in late April and travels around eight other centres before arriving back in Auckland for three yet to be confirmed dates in July.

LGFB general manager Clare O’Higgins says with Canon on board it will be able to document the inspirational stories of people who are affected by cancer in the community.

“Canon are known for the beautiful way they tell stories through images,” she said. “We wanted to capture all the amazing people and families who are sharing their stories with us on the tour in a sensitive and inspiring way, and Canon will help us do this.”

Canon has provided camera training and gear, including an EOS 80D camera with a 24- 105mm lens, tripod, flashlight and a microphone.

Canon NZ ceo Kim Conner says Canon is delighted to be able to help Look Good Feel Better continue the work it does in the community.

“Look Good Feel Better does an incredible job in New Zealand and provides such a positive experience and boost for people living with cancer,” he said. “We’re proud to be supporting such a great cause.”

bcg2 not in the frame
Canon NZ’s creative agency bcg2 was not involved in the project.

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