Leading mental health, drug and alcohol treatment centre Capri Hospital has relaunched with the assistance of brand building agency Lachlan McPherson & Friends.
The campaign targets the 1 in 5 New Zealanders who are affected by alcohol, drug, depression or anxiety issues and positions Capri Hospital Auckland as the place for ‘Help, health and hope’.
“Capri is a not-for-profit teaching hospital with a great record for effective treatment,” says Lach & Friends founder Lachlan McPherson.
“We wanted to share some of the real stories of recovery as told by Capri clients. These five films highlight that when you are ready for ask for help, Capri is there.”
Agency: Lachlan McPherson & Friends
Production Company: Tomorrowland Sound and Vision
Director: Justin Harwood
Art Director: Shayne Radford
Audio: Bigpop Studios
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