SYDNEY, Today: Carat has won the account for jewellery retailer Pandora, across Australia and New Zealand, following a three-way pitch against Mindshare and incumbent Ikon.
A Danish company, Pandora was founded in 1982 and became known for its cult charm and bracelet concept. Selling in more than 100 countries on six continents, it is one of the most recognized jewellery brands in the world – well positioned within the affordable luxury segment in the fine jewellery market, offering sustainable sourced, high quality, hand finished pieces.
The agency has created Team Pink, an Australia-based integrated team led by Carat, together with Dentsu’s digital performance marketing agency, iProspect, who were the incumbent for Pandora’s digital requirements.
“Following our global rebrand in 2019, we sought new strategic vision and we are so pleased to have found that.”
The challenge which Team Pink identified was how to build a deeper relationship between Pandora’s audience and their brand. Through showcasing a data-led strategic approach centred on human understanding, Carat will design creative holistic channel experiences.
Pandora’s Sydney-based Pacific marketing director Catherine Rose said: “Following our global rebrand in 2019, we sought new strategic vision and we are so pleased to have found that in the combined expertise of Carat and iProspect.
“We look forward to collaborating with Team Pink as we continue to modernise the Pandora brand and drive momentum, this year and beyond.”
Carat Sydney ceo Sue Squillace said: “We are thrilled to work with the team at Pandora sharing their mission to attract high value customers by putting real people at the heart of everything we do.”
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