Hallenstein Brothers have launched their innovative High Performance Suit range with a TVC fronted by Carey Hart, motocross legend and husband of the singer Pink.
Filmed at the iconic Bonneville Salt Flats in Utah, the campaign was directed by Joel Kefali who directed the latest Katy Perry video, and recently picked up an MTV video award for his Lorde’s Royals clip.
“We wanted to demonstrate how well these suits perform in extreme conditions” says Lachlan McPherson, creative director of Lachlan McPherson and Friends. “Joel brought a unique sense of style that ensured we had more than a great action piece.
“There is some real innovation in the new wool, stretch skinny and Ekocycle suits from Hallenstein Brothers, we thought it would be appropriate to have a truly innovative motocross champion put them to the test in the place where Burt Munro strutted his stuff.
“Plus, many New Zealanders think wool just keeps you warm. They aren’t aware that wool is the ideal suit fabric for summer. This film should help shift that perception.”
Agency: Lachlan McPherson & Friends
Director: Director; Joel Kefali, independent
Agency Producer: Nik Beachman
Film Company: Thick as Thieves
DOP: Kevin Phillips
US Line Production: Vita Brevis Films
US Line Producer: Skylar Nielson
Creative Director: Lachlan McPherson
Art Director: Delaney Tabron
Editor: Joel Kefali
Colourist: Dave Gibson @ Toybox
Post-production: Mat Elin @ Beryl
Audio Post: Liquid Studios
Music: The Kin, ‘How High The Moon’
Client: Hallenstein Brothers
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