AUCKLAND, Sunday: “The great thing about mass-media advertising was that it worked. If you put your product in front of millions of consumers, they would respond by buying it,” writes Paul Catmur in his Herald on Sunday weekly business column.
“The terrible thing about mass-media advertising was that it worked. Manufacturers didn’t have to bother about making great products, as long as they spent enough on media that was often enough …
“I do miss those great TV ads.”
… “I don’t mean to bite the hand that fed me, but if the slow death of mass advertising means the growth of better products then that is surely a good thing.
“It may just be that the power of advertising to allow mediocre products to thrive is being superseded by the oxygen that allows superior products to rise.
“Still, I do miss those great TV ads.”
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