How to start an ad agency

EditorNews Make a Comment

AUCKLAND, Today: Ad legend Ross Goldsack shares some priceless knowledge – including how to start an ad agency – in Paul Catmur’s latest Truth & Soul podcast, back today after an extended summer break.

Formerly the executive chairman of Y&R NZ, Goldstein knows more about the NZ ad business than most. So does Catmur, founder/ceo/former CCO at BCF Dentsu NZ – so this 77-minute in-depth study’s a guaranteed crowdpuller.


“Ross is a great guy, with some revealing tales about the business for which he has much affection. Have a listen.”

Catmur said: “We chat about such illuminating matters as the carpet that attracted Ross to change jobs, how he helped launch the first ever colour TV in New Zealand and why Wellington is better than Melbourne and New York.

“He also talks about early mental struggles with the pressure of the business and gives some illuminating tales about the business side including advice on how and why to sell an agency.

“Ross is a great guy, with some revealing tales about the business for which he has much affection. Have a listen.”


Share this Post