It may be nonsense, but it’s our nonsense

Editor News Make a Comment

AUCKLAND, Sunday: “To the mediocre starting out in an industry, learning the jargon is a vital part of being able to simulate competence,” writes Paul Catmur in his latest Herald on Sunday column.

“You may think the terminology is silly, outdated and deliberately designed to confuse (which of course it is) but if you are to progress you really need to learn it.


“You may think the terminology is silly, and deliberately designed to confuse (which of course it is) but if you are to progress you really need to learn it.”

“On occasion, you will sit in meetings with the conversation seemingly swirling several layers above your level of competence because nobody has yet explained to you the key points of difference between B2B, B2C, A/B and pure BS.”

  • Read the full column here

Share this Post