Raise a Glass and celebrate World Milk Day with Anchor

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AUCKLAND, Yesterday: New Zealanders adore their dairy, and World Milk Day is the perfect time to celebrate real milk’s deliciousness.

Anchor’s new ads nail it by showing a world without milk. Picture dipping biscuits in water, soggy cereal, and even grumpier cats without Zero Lacto milk.

“Thank Goodness for Milk.”

These sad, milk-less scenes with the line: “Thank Goodness for Milk” remind us how milk brings joy to everyday moments.

Celebrating World Milk Day on June 1st, 2024, never felt so right.

Happy World Milk Day! And thank goodness for Anchor milk.


Agency: TBWA\New Zealand
Media Partner: EssenceMediacom
Production Partner: A0 Studios
Client Partner: Anchor


Creative Agency: TBWA\New Zealand
Chief Creative Officer: Shane Bradnick
Creative Leads: Frank Garguilo and Jeff Tune
Chief Executive Officer: Catherine Harris
Group Business Director: Caroline Logan
Business Director: Hitesh Patel
Producer: Mark Paisey
Production Partner: A0 Studios
Retouching: Matt Supple
Media Partner: EssenceMediacom
Managing Partner: Megan Smith
Media Planner: Nick Lyon-Ramsdale

Client Partner: Anchor

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