Celebrity focus displaces food & lifestyle

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Bauer Media has upgraded one of its most popular reader websites, Woman’s Day. The new look sees the site moving away from lifestyle & food content, and introducing a sharper focus on celebrity and gossip.

The revamped site now features …

  • Image galleries and videos running at a much higher spec
  • Content is more discoverable and easy to navigate, more visual content
  • Icons on photo galleries and video for at-a-glance identification
  • Focus is on celebrity and gossip, moved away from lifestyle and food content (food content/recipes now all housed on www.foodtolove.co.nz)
  • Infinite scrolling on articles (like Facebook)
  • Aggressive traffic driver strategy through social, EDM, cross-network and content discovery platforms.

The hero of the current issue is a moving tribute from Joan Collins to her sister Jackie.

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