Celebs shine light on domestic abuse

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New Zealand stars are supporting national domestic abuse charity Shine by starring in a series of commercials for the organisation’s annual appeal month in March. Backing them every inch of the way is production company Spoon, which is sponsoring the ads.

Toni Street, Jesse Mulligan, Hinewehi Mohi, Kerre McIvor, Manu Vatuvei, Sam Rapira and Scotty Stevenson are among the well-known Kiwis who have lent their star power to the cause by promoting Shine’s fundraising initiatives.

Every six minutes NZ police attend a domestic abuse incident and provisional police figures released to Radio New Zealand show New Zealand is making little progress in the battle to prevent domestic violence.

“The shocking statistic highlights the prevalence of violence in Kiwi homes and it is Shine’s mission to stop the abuse and make all homes in NZ safe and violence-free,” says Shine fundraising manager Jacqui Ritchie.

“Shine relies on donations to operate the numerous services it offers to victims of abuse and the abusers themselves. Currently, every month, Shine is referred hundreds more victims than they are able to support.  Funds raised during this appeal month will help to increase the number of victims that Shine is able to help get free of domestic violence.

The series of TV ads sponsored by Spoon asks the public to get behind Shine during its annual fundraising appeal in March. “The Kiwis who star in the commercials are role models to many New Zealanders and it is hoped that their influence and support for the cause will drive people to donate and support the charity,” Ritchie says.

Here is how you can help:

About Shine

Shine celebrates its 25th anniversary in 2015. Since 1990 Shine has grown to become the largest domestic abuse prevention service registered as a charitable trust in New Zealand. Shine has more than 30 fulltime staff, 60 volunteers and 20 contractors. It provides an extensive range of services, all of which set a high standard for quality and effectiveness. Shine is honoured to have the former Governor-General, Dame Silvia Cartwright PCNZM, DBE, QSO as its Patron since 2000.



Production company: Spoon
Director/producer: Christian Goeffic
Scriptwriters: Daryl Spooner & Christian Goeffic
Production manager: Christian Goeffic
DOP: Richard Parsonson
Audio Operator: Nick Treacy
Camera Assist: Alex Campbell
Makeup: Julie Bresnan
Audio suite: Nigel @ sale at studios
Editors: Quentin Welland & Will Brown
Agency: Pead PR

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