Changi Airport sticks with Adhesive

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AUCKLAND, Monday: Adhesive NZ has retained the Australia and New Zealand public relations account for Changi Airport Group, following a competitive pitch process. 

The role will include communications strategy encompassing traditional media relations and influencer partnerships; communicating the airport’s customer-centric services and amenities that contributed to the airport’s reputation as one of the world’s most awarded airports.

The appointment will peak with the launch of Jewel Changi Airport in the first half of 2019, an extension of the airport and a world-class tourist destination in its own right.

The complex will include a four storey-high Forest Valley, the world’s tallest indoor waterfall (the Rain Vortex, that becomes a light-and-sound show after dark), and attractions such as canopy mazes and 250-metre long sky nets providing a bird’s eye view of the complex and 280 retail stores.

“Adhesive has a track record of combining strategic thinking coupled with award-winning creative to achieve competitive cut-through.”

Changi Airport Group vice-president Ivan Tan said: “New Zealanders have a reputation for loving travel and they are spoilt for choice here, with Singapore’s iconic tourism attractions, award-winning cruise offerings right on our doorstep and over 400 international city links available from our four terminals.

“We selected Adhesive as our agency in Australia and New Zealand as they have a proven track record of combining both strategic thinking coupled with award-winning creative, to achieve cut-through in the competitive marketplace.”

Adhesive NZ head Lwindi Ellis said: “Changi Airport’s reputation precedes them. As Skytrax’s World’s Best Airport for the sixth consecutive year in 2018, the challenge is not raising awareness, but rather crafting strategic campaigns that will dispel misperceptions that may be hindering Kiwis from travelling to Singapore.

“We are looking forward to supporting Changi Airport Group’s communications in the New Zealand market.”

Adhesive is an independent comms agency, founded in 2012, with offices in Sydney, Auckland and London. Clients include Sony, Dyson, Singapore Tourism Board, Discover Los Angeles, Haval and Allianz Partners.

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