Chemistry launches MTF Finance new brand platform

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AUCKLAND, Today: Chemistry has launched MTF Finance’s new brand platform featuring comedian and actor Josh Thomson as a bumbling “Kiwi Guardian Angel”.

Helping MTF Finance relaunch its dealer products and enter the personal loans market through its national network of 49 franchise offices, Chemistry introduces Josh Thomson (“Guardian Guy”).

MTF marketing manager Gus Geary said: “Guardian Angels may help some wishes come true, but when trust and likeability are of the essence, you can count on MTF Finance to help get things right.”

“We’ve built up 50 years of experience helping Kiwis to do more and we’re excited to see our new brand platform launch with Josh Thomson as our quirky ‘Guardian Guy’ at the front of it all.

“The new platform was launched via digital, tvc, social and radio this month led by the 30-second tvc.”

“Chemistry has done a beautiful job of capturing Josh’s humour and using it to highlight why our hassle-free, reassuring approach to service is one of the best in the business .”

Chemistry joint CD Susan Young said: “When life gives you lemons, you want to go to someone you truly trust and feel comfortable talking to. Through this new brand platform and the loveable ‘Guardian Guy’, Kiwis will see why MTF Finance is the finance company of choice for so many Kiwis.”

Chemistry business director Marija Ewan said: “It’s been great to create a brand platform that showcases MTF Finance’s customer-centric culture and approach to looking after people.

“The launch represents further creative momentum for Chemistry, who have won plaudits for their recent work for TAB, Jaguar Land Rover and St John NZ’s Heart of Gold Appeal.”

The new brand platform was launched via an integrated campaign (digital, tvc, social and radio) this month led by the 30-second tvc.


Creative Director: Patrick Murphy
Copywriter: Susan Young, Matt Watts
Art Director: Greg Wylie
Agency Producer: Rob Linkhorn
Production company: Eight
Director: Steve Saussey
Executive Producer: Katie Millington
DOP: Darryl Ward
Editor: Jarrod Wright
Post House: Toybox
Colourist: Pete Ritchie
Photography: Sacha Stejko IDC
Post-Producton Sound: Liquid Studios

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