Chemistry launches Z Electric

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AUCKLAND, Wednesday: Westhaven-based creative indie Chemistry has helped Z Energy to launch electricity & fuel rewards bundle Z Electric.

With no fixed term contracts, no caps on fuel spend, and no exit fees, the new electricity campaign, created by Chemistry and the Futures Team at Z Energy rewards customers, 5L of fuel for every $100 they spend on power, and a bonus 50L of fuel on sign-up, redeemable at any Z Energy forecourt. 

Chemistry joint CD Susan Young said: “Delivered in conjunction with Flick Energy, which was acquired by Z Energy in 2018, Z Electric is designed to reward loyal customers, not just the newbies who switch power companies.

“Bringing to life Z Electric’s unique take on power and fuel was an exciting creative opportunity. Our PowerFuel launch campaign is designed to showcase to New Zealanders that now they have a modern, refreshing, more rewarding, choice of electricity retailer. 

“Our new electricity proposition addresses feedback we saw in research – that most New Zealanders feel that all the usual electricity brands are a homogeneous bunch who simply focus on credits and upfront incentives with lock-ins to attract new customers.”

“The new brand and campaign launches this week across outdoor, print, social media and digital video.”

Flick Electric product marketer Kaye Coogan-Reeves said: “As a result many existing customers feel their loyalty is simply not rewarded too.”

Chemistry managing partner Penny Wolhuter said: “Z Electric offers its customers the chance to join a New Zealand company that rewards everyone with regular fuel litres through Z’s award-winning Sharetank in Z App – a feature that enables Z Electric customers to take advantage of their fuel litres themselves or choose to share them with friends and family.”

Z Electric’s new brand and campaign launches this week across outdoor, print, social media and digital video.

Chemistry has worked with Z Energy since 2016 and the Z Energy-operated brand Caltex since 2014. The launch of Z Electric follows the successful re-launch of Z Energy’s Pumped rewards programme and a complete repositioning of the Caltex brand last year.


Client: Z Energy
Agency: Chemistry
Joint Creative Directors: Susan Young and Patrick Murphy
Copywriter: Matt Watts
Art Director: Sarah Chernishov
Lead Designers: Paolo Alinea and Angela Watkins

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