Westhaven-based integrated indie agency Chemistry Interaction’s The Long Way for Honda Pioneer has emulated Republik by picking up Gold at the ECHO Awards in Boston – one of only two New Zealand Golds at the Awards in Boston today.
Chemistry CDs Susan Young & Patrick Murphy are rapt: “We’re stoked to be up there with the best in the world, and it just proves that New Zealand continues to punch above its weight on the international stage.
“We’re privileged to work really collaboratively with our clients and there’s a real sense of trust, which is a recipe for great creative work.’
Director Joseph Silk, who was in Boston to pick up the award in person and to attend the DMA Annual Conference, said: “Huge credit must go to the team at Blue Wing Honda, who backed this ambitious idea and gave us total creative freedom, which really paid off in the results.
“You have to be here to get a sense of how just huge this award show is – with over 500 international entries, you really are amongst the best.”
Method Studios director Sam Ramlu, who worked with Chemistry on the campaign, said: ‘It’s great to be recognised for our digital work on such an international stage and alongside such an esteemed group. Being one of only two New Zealand agencies to pick up a Gold make the win a whole lot sweeter.”
The campaign, aimed at farmers, created a personalised virtual test drive which sold out the entire first shipment of Honda Pioneers before they even reached New Zealand shores.
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