Chemistry mixes miso + hope for Daffodil Day

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Westhaven indie Chemistry Interaction has created a limited edition Cup of Hope with St Pierre’s Sushi to raise money for Cancer Society’s Daffodil Day next week (Friday 28 August).

For every daffodil-strewn cup of miso soup bought during the month of August, St Pierre’s will donate 60c to Cancer Society. The integrated campaign, which also features billboards, posters, and in-store point of sale, will run from now until the first week of September.

“We’re hugely grateful to St Pierre’s for agreeing to help us with our Daffodil Day drive and are delighted with the work that Chemistry has done,” said Leanne Tiscornia, fundraising manager for Cancer Society Auckland Division.

“We’re asking everyone to go out and buy a Cup of Hope to help those whose lives have been touched by cancer.”

Chemistry Interaction director Mike Larmer said: ‘Building brand partnerships is a crucial component of the notfor-profit marketing mix and we were delighted to help leverage St Pierre’s generosity to the cause – and in record-breaking time too.”

CD Patrick Murphy said: “Every now and then a little gem of an opportunity comes along, and we really enjoyed bringing this campaign to life. It’s such a simple way to support such a worthy cause and we look forward to seeing Cup of Hope sales skyrocket.’

You can pick up your Cup of Hope at all participating St Pierre’s Sushi outlets.


Strategy: Mike Larmer
Business Director: Jacqui Copas
Senior Account Manager: Marija Ewan
Lead client: Leanne Tiscornia
Creative Directors: Susan Young and Patrick Murphy
Art Director: Kishan Chopra
Copywriter: Bronwyn Retief
Design and typography: Paolo Alinea and Trudy Holland

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