AUCKLAND, Wednesday: Westhaven-based Chemistry has been appointed by Arena Living as its brand and communications partner after a competitive pitch. The incumbent was Auckland brand agency Origami.
Arena Living Retirement marketing manager Kylie Lindsay said: “Chemistry has been tasked with differentiating Arena Living’s brand in what is a fast-growing highly competitive category.
“Chemistry really impressed us with their commercial approach, particularly around lead generation and in-depth understanding of what we are about.
“They really understood our market challenges and identified opportunities to make our brand stand for something unique.
“Retirement village living is fast growing in popularity with the sector worth $3 billion and employing 40,000 people in NZ.”
“Retirement village living is fast growing in popularity with the sector worth approximately $3 billion and employing nearly 40,000 people in New Zealand alone.
Chemistry founding director Mike Larmer said: “We’re excited to be working with a premium brand like Arena Living.
“Arena Living truly believe in great lifestyle living and we’re the agency to help them get this message out.”
Strong start
Winning this account rounds off a strong start to the year for Chemistry who also picked up digital health brand Manage-My-Health and leading NZ pharmaceutical brand Pharmaco in December.
Chemistry works with some of the country’s largest energy, automotive, financial and technology brands including Z Energy, Jaguar Land Rover, State and AMI insurance and Samsung.
Chemistry’s appointment is effective from 1 March.
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