Five hits for Chemistry in New Orleans

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Westhaven-based integrated indie agency Chemistry Interaction has won five prizes at the 2017 DMA International Echo Awards in New Orleans.

No other NZ outcomes were available at press time this morning – the Echo website had yet to post its latest results.

“We’re pretty excited as you can imagine,” CD Susan Young told M+AD. “Not bad for a little ol’ Auckland agency?”

Healthy by Sovereign for Sovereign Insurance was the agency’s biggest winner, picking up a total of three awards, including a Gold for the Best Insurance campaign globally, a Silver for Best Use of Data & Analytics and a Bronze for Best Customer Acquisition.

The campaign is already highly awarded locally, having won four golds at the NZDM awards and a further gold at the TVNZ Marketing Awards.

Contiki Squad scored up a Silver Echo in the Transportation & Hospitality/Travel category – an outstanding achievement for a campaign that was created in two weeks on an extremely tight budget.

Also coming home in the Insurance category was Click. Pop. Win for IAG, which picked up a Bronze award.

Chemistry director Joseph Silk who, with senior account director Mel Moss, is in New Orleans to pick up the awards, said: “To be up here with the best in the world and be awarded Gold is massive, but to get five awards across three different client brands is just phenomenal.

“When I told Matt Sullivan, managing director of the Echo Awards for the DMA, that we were a small independent agency in New Zealand, he was blown away.”

Silk was also quick to credit Chemistry’s clients at Sovereign, IAG and Contiki for their role in the result: “We’re fortunate enough to have incredibly brave clients who take a very collaborative approach to working with us.

“Together, we’re able to push the boundaries and that has delivered real results. All of these campaigns have demonstrated that the right combination of strategy and creativity can deliver significant ROI, which is what we’re all about.”

CD Patrick Murphy, who was on the judging panel for the Echos in New York earlier this year, said: ‘When you’re competing at an international level like this, standards are extremely high. To put it in perspective, this year there were more entries than at any time in the past 10 years, with 250 judges across 31 categories.

“There’s only one Gold, Silver and Bronze winner awarded in every category, so this is huge, especially for an independent agency like Chemistry.”

Healthy by Sovereign was also one of the pieces of work showcased at the 2017 DMA&Then conference last week, which this year focused on the future of data and marketing. Silk and Moss presented the case study to a packed house of more than 1000 attendees.

About Chemistry Interaction

Chemistry Interaction is one of NZ’s most awarded integrated independent agencies, working with New Zealand’s best-loved brands. We take the science of strategy, technology and data and mix it with the art of insight and creativity to create results-driven ideas for our clients.

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