Global investment brand Nikko Asset Management appoints Chemistry to lead brand strategy & creative

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AUCKLAND, Today: Leading KiwiSaver and investment brand Nikko Asset Management has chosen Chemistry to lead its brand strategy, creative development, and media planning after a competitive strategic pitch.

There was no incumbent agency.

From its beginnings in New Zealand in 1994 as Norwich Union Fund Management, Nikko AM now actively manages NZD $7.65 billion of investments, making it one of New Zealand’s and Asia’s largest investment brands. 

Chemistry co-founder Mike Larmer said: “Through reinvigorating the Nikko AM brand, we want to demonstrate that there are smarter options for personal money management and savings growth.

“The company has been helping Kiwis for 30 years. We want to build on the reassurance and trust that comes from investing in a brand for the long haul.”

“Chemistry will be working on several new strategies including brand, creative positioning and channel planning.”

Chemistry business partner Haylee Killip said: “Nikko AM’s emerging proposition and approach to investments means they can confidently position themselves as a knowledgeable, well established and trustworthy brand, attracting groups of investors that mvalue these attributes.

“To be part of their new direction is very exciting for our team.”

Chemistry co-founder and joint creative director Susan Young said: “With a big focus on growth, we’ll be taking a unique approach to our creative strategy, which includes testing new things and building on the innovation that already exists within the company.

“Nikko AM’s drive and passion feels like the perfect match for us.”

Nikko NZ marketing manager Sharon Evans said: “Chemistry not only showed a depth of understanding for our brand but strategically highlighted how we can capitalise on our points of difference for faster growth in New Zealand.

“Chemistry will be working on several new strategies including brand, creative positioning and channel planning. What really stood out was the level of in-depth thinking that Chemistry likes to do up-front; this fits perfectly with the way we work.”

The appointment is effective immediately.

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