Chemistry wins non-profit – without a pitch

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AUCKLAND, Today: Westhaven-based indie Chemistry has been appointed as Leukaemia & Blood Cancer New Zealand’s creative agency, with immediate effect. There was no pitch – the incumbent agency was YoungShand Auckland.

LBCNZ head of marketing Leanne Tiscornia said: “LBC has an opportunity to be a leader within NZ’s fundraising community with assets such as Shave for a Cure and the Firefighter Skytower Stair Challenge.


“It’s exciting to be partnering with the Chemistry team, who understand our brand’s potential.”

“It’s exciting to be partnering with the Chemistry team who genuinely understand our brand’s potential and have the strategic smarts, creative track record and mar-tech skills to fast track our growth.’

Chemistry director Mel Moss said: ‘The agency can’t wait to get stuck in and help realise the vision of Leanne and her team. Together, we have the potential to make a significant difference.”

CD Susan Young said: “Our sixth year in business has been a stellar one on the new business front – this makes five wins this year with some amazing client partners joining the Chemistry family. We’re looking forward to going into 2019 on the front foot.”


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