Indie creates new brand platform for Nikko AM

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AUCKLAND, Today: To celebrate Nikko Asset Management’s GoalsGetter online investment offering, Freemans Bay indie Chemistry has launched a new brand platform, Onto it investing.

Senior copywriter Jacqui Barry said: “This platform lets Kiwis into the best-kept secret in the investing world.

“Leading it is our brand character, Wisdom, played by the multi-talented Renaye Tamati, who helps Kiwis from all walks of life to press play on their dreams through GoalsGetter.

“Wisdom is sassy, smart, and Kiwi through and through. She knows that investing with the experts who manage money for some of New Zealand’s biggest corporates is just onto it, which is why she’s letting the GoalsGetter secret out of the bag.”

“Building wealth for everyone, GoalsGetter helps Kiwis create, track, manage and reach their financial goals through an online platform that is simple and educational, taking the guesswork out of what to invest in.”

Nikko AM head of marketing Sharon Evans said: “Through this campaign we wanted to highlight how easy it is to invest with us.

“The platform Chemistry has brought to life not only demonstrates our expertise, it also provides wisdom to investors through education, simplification and support.”

“We manage money for many large corporate NZ companies and have done so for decades, so we wanted to let everyone know that this same level of knowledge and expertise is available to everyone.

“The Onto it investing brand platform that Chemistry has brought to life not only demonstrates our expertise, it also provides wisdom to our investors through education, simplification and support.

“Sometimes the wisest thing to do is to let the experts manage your investments while you get on with life.

“All investors need to do is to set their goals and sit back and watch it happen.  We think the term ‘onto it investing’ really sums that up.”

Launching this week, the new campaign will run nationwide on BVOD, social, OOH, digital and across busbacks and adshels.

Chemistry business director Theo Larmer-Cottle said: “Nikko AM’s brief for this campaign let us flex our creative muscle to create something truly memorable and unique in what is an exceptionally congested category. It’s been a real team effort and we can’t wait to see the work out in the streets of New Zealand.”

About Chemistry
Chemistry is an independent brand response agency that works with some of the country’s leading retail, automotive, financial services and consumer brands, including Jaguar Land Rover, State, AMI, NZI, Samsung, Caltex and MTF Finance.


Agency: Chemistry
Executive Creative Director: Pat Murphy
Senior Copywriter: Jacqui Barry
Senior Art Director: Neill McAlpine
Business Director: Theo Larmer-Cottle
Business Director: Kimberley Warren
Account Manager: Tayla Brewer
Senior Designer: Darryl Dustan

Production Company: Corner Store
Director: James Anderson
Producer: Eva Trebilco

Client: Nikko AM
Head of Marketing: Sharon Evans
Client Creative Lead: Moomin Kheir
Client Digital Lead: April Ciani
Network Communications: Gez Johns
Engaging Partners: Maia Martin

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