Leading China-NZ agency expands to Melbourne

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Leading Chinese social media agency United Media Solution (UMS) has opened an office in Melbourne office to help Australian businesses connect with Chinese consumers.

UMS already has a base in Auckland, and significant trade with NZ (scroll down for the client list).

As one of the leading agencies helping international companies develop strategic and creative communications for the China market, UMS have identified Australia as a key growth market.

UMS will open its doors in Melbourne in early 2018 led by Eric Yu, business development manager of UMS Australia. Yu, who has previously lived and studied in Melbourne, has a strong understanding of the Australasian market and will relocate from China to launch and manage the new office.

Yu will be tasked with generating new business leads, growing awareness of the UMS brand and services, as well hiring new team members to build UMS Melbourne.


“We plan to build on the momentum we have created in China and New Zealand to help us launch in Australia.”


UMS has also commenced a recruitment search for a General Manager, who will be responsible for driving the overall business growth and development as the Australian business expands.

The Melbourne office marks the fourth location for UMS, which also has offices in Auckland, Shanghai and Ningbo.

Shanghai-based UMS chief financial officer Richard Zhu said, “This is stage two of our expansion strategy and we plan to build on the momentum and the winning formula we have created in China and New Zealand to help us launch in Australia.”

Shanghai-based UMS ceo Jessica Miao said, “Having worked with New Zealand companies for more than five years, we feel we have a strong understanding of the region and we hope to use these learnings to gain a foothold in the larger and more competitive Australian market.

“We understand the differences in language, rugby and the problems with underarm bowling. Perhaps, most importantly we know how to help Antipodean brands connect with Chinese consumers to grow their brands and drive sales.”

UMS currently works with Air New Zealand, Auckland Airport, Douglas Pharmaceuticals, Ecostore, New Zealand Education, Prolife, Tourism New Zealand, THL, Villa Maria and Vodafone.


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