Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners, Waxeye, and Contagion for Gigatown, which also won the Technology and Utilities/Communications categories.
The night’s other winners were Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10 (New Zealand), New Zealand Automobile Association, Refresh Renovations, SKYCITY Auckland, Slingshot, Tait Communications, and Westpac with Air New Zealand.
In addition to the category awards, three outstanding individuals were also honoured. From very strong fields of finalists, the Rookie Marketer of the Year honours went to Sam Forrest of Frucor Beverages and the ‘Mightiest’ Marketer of the Year is Jules Lloyd-Jones of Foodstuffs New Zealand.
Inducted into the Marketing Hall of Fame was Theresa Gattung.
The Awards, now in their 24th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
The Award sponsors are: Premier sponsor TVNZ, principal sponsor NZME, and category sponsors BrandWorld, ICG, Lab360, Mailshop, NewsWorks, NZ Trade & Enterprise, TNS, Ubiquity and The Wine Portfolio.
Convenor of judges Adrienne Bonell said: “The TVNZ NZ Marketing Awards present the marketing community with an opportunity to showcase what we consider our best and brightest work. We thank everyone who submitted entries, applaud the finalists and congratulate the 2015 Winners.”
Marketing Association ceo Gill Stewart acknowledged the commitment, expertise and feedback the Awards judges provide towards the ongoing enhancement of the judging process. “We are extremely grateful to all the judges,” she said “and particularly to those who travelled from other centres.”
- A full list of winners can be found below and their stories at www.everythingmarketing.co.nz.
THE WINNERS
Supreme Award sponsored by TVNZ: Chorus, Gigatown
Marketing Hall of Fame sponsored by TVNZ: Theresa Gattung
Marketer of the Year sponsored by NZME: Jules Lloyd-Jones, Foodstuffs
Rookie Marketer of the Year sponsored by News Works: Sam Forrest, Frucor
Automotive: Land Rover Love From Land Rover
B2B: Data Insight, Valocity Launch
Consumer Products & Services: NZ Automobile Association, AA Membership
Export sponsored by NZ Trade & Enterprise: Tait Communications, Tait Tough
Fast Moving Consumer Goods sponsored by BrandWorld: Independent Liquor, Long White Vodka Launch
Financial & Banking: Westpac and Air NZ Airpoints
Healthcare/Beauty: Douglas Pharmaceuticals, Reclassification of Silvasta from Prescription Only to Pharmacist Only
Media/Publishing: MediaWorks, The Edge TV
Not-for-Profit sponsored by Mailshop: World Vision The Forgotten Millions
Public Sector: Health Promotion Agency, Rheumatic Fever Prevention Campaign 2014
Retail sponsored by The Wine Portfolio: Mitre 10 Proprietary Brand Transformation
Sponsorship: Farmers Trading Company, Breast Cancer Month
Technology: Chorus, Gigatown
Travel/Leisure: SKYCITY Auckland, Chinese New Year 2015
Utilities/Communications sponsored by Ubiquity: Chorus, Gigatown
Emerging Business/New Brand sponsored by ICG: Data Insight, Valocity Launch
Innovation sponsored by TNS: Land Rover, Love From Land Rover
Insight sponsored by Lab360: Slingshot, Website Rebuild
Marketing Leadership sponsored by NZME: Mitre 10 Garden Club
Transformational sponsored by ICG: Refresh Renovations
- Full details at www.everythingmarketing.co.nz and www.marketing.org.nz
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