Christchurch creative shop generates the X factor

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“No it is not advertising, but it was something the shopping centre did with creative agency Imagic to get their neighbourhood involved,” says Alexander PR’s Jade Alexander, about the agency’s most recent promotion. “It was more a creative retail marketing task where shoppers could be in to win.”

Last month, The Palms Shopping Centre in Shirley, Christchurch issued an invitation to the local community to take part in a project that aimed to show each neighbour that they are treasured and important to the entire community.

The Palms Shopping Centre We treasure our Neighbours promo saw over 1200 of them receiving a treasure box with a dozen chocolate gold coins, one with a small round token printed with an X on it. The idea was to bring this in and exchange it for a red X sticker which they placed on the map. The map itself was designed with grid markings.

The gold prize winner of a trip to the Gold Coast, valued at $5K, were a family of four with two small children aged five and three. The other major prize winner of an iPhone X was a young mum with a 12-week old baby (and her current phone happened to not be working).

The pirate map with local geographical was illustrated and designed by St Albans, Christchurch, creative agency Imagic

“Every brand has a story to tell,” Alexander says. “We help craft that narrative. To make it simple, compelling and appealing. And there is no template, because every tale is unique”. 

“Every brand has a story to tell … We help craft that narrative.”

About Imagic
Imagic is a Christchurch-based web, design and brand agency aims to create ‘work that fits’, built around a recent client insight audit recently – and this was a phrase that was used a lot. Imagic tries to get to know its clients and this fosters work that authentically reflects their personality and aligns with their brand strategy.

The Imagic brand story began 20 years ago with a young print designer from Timaru who would go to sleep counting digital sheep. More than two decades on they still have clients with them who were there on Day One, and they still really dig digital. “A lot!”

They believe great branding is about creating meaningful relationships through a collection of positive interactions. They also think that’s what makes a great creative agency. Creating a place where our clients feel at home. Where they can forge compelling narratives by working with creatives, designers, writers, web developers and strategists who are all gifted storytellers in their own right.

They’ve “won some awards” but that’s not the focus.


Creative: Dale Fairbairn, Chris Ibacache, Dan Baxter, Delphine O’Connor
Illustrator: Dan Baxter

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