Rising fast – Cinema No 2 (behind the internet)

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LONDON, Thursday: The global cinema advertising market is expected to be worth US$4.6bn this year, representing a 6.8% rise from 2018, according to Warc’s latest Global Ad Trends report.

This places cinema as the second-fastest growing ad medium this year, behind the internet as a whole.

While small, cinema’s 0.7% share of global adspend is expected to hold steady in 2019, making it the only medium other than internet not to lose share.


“Industry experts recommend that brands invest a minimum of 2.7% of budgets in cinema.

Figures from Warc’s adspend database show that cinema’s share of global adspend has dipped only twice since 1980 (1994 and 2013) and growth in cinema ad investment has generally tracked ahead of other traditional media since 1981, and consistently so since 2014.

In Europe, advertisers spend 1.6 times more on cinema per admission than in the US.

China is driving global growth, US brands are under-investing

Warc quotes industry experts who recommend that brands invest a minimum of 2.7% of budgets in cinema.

  • Read the full report here

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