Clemenger NZ taps Ogilvy’s Manning, Goodale to take justONE transtasman

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The Clemenger Group NZ has unveiled an initiative for a greater focus on its data/direct/loyalty capabilities and resources – as a result, justONE will become the transtasman lead on loyalty programs across the group, effective 1 January. 

To enable this initiative, the current managing director of .99 and justONE, Ben Goodale will move back into a justONE role as MD and lead the transtasman initiative. His .99 role will be taken over by Ogilvy executive director Paul Manning, whose exit from Stanley St has stayed under the radar until now.

Goodale has been in his dual role at .99 and justONE for more than two years. “In that time, .99 has strengthened its retail/production capability, particularly in content production, and justONE has become the pre-eminent loyalty agency with data and direct at its core,” says Clemenger Group NZ ceo Jim Moser.

“We see a growing opportunity in the data/direct/loyalty space in both Australia and New Zealand.  justONE is our group’s strongest agency in the ‘loyalty’ space and we would like to leverage this capability further across the entire group.”

Ben Goodale said: “We’re shifting into our next stage of growth as a new age agency allowing us to better utilise our strengths across a wider canvas. justONE has been my ‘baby’ for almost a decade and I’m excited to see it continue to develop and grow.”

Replacing Ben Goodale at the retail specialist agency is Paul Manning, who has been one of Greg Partington’s key executives for the past nine years. “He is highly experienced across all communications disciplines particularly retail, shopper, digital, public relations, design, and content production,” Moser saaid. “Given his strong retail background, he is a perfect fit for .99.”

Manning founded Metromedia Group in 1999. He was named NZ Young Entrepreneur of the Year while leading Metromedia. In 2007, 90% of the company was acquired by STW Group (via Ogilvy).

Paul Manning said: “I have always admired .99 as a formidable competitor.  I am thrilled to have the opportunity to lead this successful agency into its next stage of development reflecting the ever-changing retail market and our client’s needs.  I’m looking forward to working alongside Craig Whitehead, the chief creative officer at .99 and its founder.”

Manning takes up his role at .99 in mid-January.

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