AUCKLAND, Monday: The New Zealand Defence Force’s Codewords out-of-home campaign has been named the winner of oOh!media NZ’s Innovation Awards, taking home a $10,000 media bonus to use with oOh!
oOh!media NZ GM Nick Vile said: “The inspiring recruitment campaign for NZDF included three site takeovers in popular locations across the oOh!media network, including Symonds St in Auckland city, Oriental Parade in Wellington, as well as a takeover of the Wellington Underpass.
“The use of sound panels brought a whole new dimension to the campaign.”
“The sites were completely wrapped to showcase key messaging and featured push-button activated sound panels (to further emphasise the messages that NZDF wanted to highlight to new recruits), alongside QR codes driving them to find out more.
“The use of sound panels brought a whole new dimension to the campaign – by adding this interactive feature, the NZDF were able to leave an even deeper impression on the public.
“The creativity and execution showcased in this year’s Innovation Awards has been very inspiring.
NZDF was among eight finalists: Specsavers Ted Baker, Subway’s Harissa Mayo, Fonterra Fresh’n Fruity Fresh is Best, Playstation’s Horizon, FENZ Museum of Fire, TVNZ Lego Masters, and Suntory Boss Coffee Worker’s Buddy.
Advertiser: New Zealand Defence Force (NZDF)
Media agency: OMG
Creative agency: Clemenger BBDO
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