Clever way to teach kids value of $$

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Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.

Named Clever Kash, the new-look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age.

“Clever Kash as a fun and engaging technology, the latest evolution of the Kashin moneybox first launched in 1964, which is set to put a smile back on the face of kids’ banking,” said ASB ceo Barbara Chapman.

“Parents are telling us they’re finding it challenging to teach their children about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins.

“Clever Kash is our solution to this challenge in an ever-evolving digital era. We have made cash tangible again for Kiwi kids by allowing them to see first-hand how spending and savings is reflected on their Clever Kash display. Clever Kash is a fun and modern money box to keep children motivated towards their savings goals and help them establish positive savings behaviour from an early age.”

Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB’s Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.

Shane Evans, general manager marketing at ASB, said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.

ASB chief architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.

“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability,” he said.

Corey Chalmers, joint ECD of Saatchi & Saatchi said: “Clever Kash has been a fascinating journey for us, from the moment the idea was born to the final realisation.  To make a real, tangible innovation with a fantastic benefit for kids is a real thrill for us. This collaboration with ASB was an excellent example of a great partnership in action.”

Nicky Bell, ceo of Saatchi & Saatchi said: “We are so proud of Clever Kash and our combined ASB/Saatchi team that brought him to life.  It’s exactly the kind of thinking and work (using technology to address real challenges in the world) that we are doing more and more of.”

An early release Clever Kash will soon be available in New Zealand as part of the product testing phase of development, in which feedback will be essential to modify and expand the device’s capabilities to best meet customer needs.

Customers interested in being one of the first to trial Clever Kash can register their interest via the ASB Mobile banking app, or they can follow how Clever Kash develops by subscribing to updates at

Security was a key consideration throughout the project. Clever Kash doesn’t access ASB bank accounts directly. Instead, the transaction is conducted via the ASB Mobile banking app, and Clever Kash simply displays the new balance.

Because Clever Kash communicates with the ASB Mobile banking app via Bluetooth Low Energy (BLE), all transmission is encrypted.


Agency: Saatchi & Saatchi
Business Director: Teresa Davis
Senior Account Manager: Alexis Mousse
Account Executive: Vinay Naran
Executive Creative Director: Guy Roberts
Executive Creative Director: Corey Chalmers
Creative: Neill McAlpine
Creative: Nicole Sykes
Head of content/Producer: Jane Oak
Digital producer: Brendan Haddock
Editor: Tomas Cottle
Designer: Rob Flynn
Studio Manager: Tias Somers
Studio: Shane Kelly
Studio: Abigail Kerr
Planning Director: Murray Streets
Head of Innovation/Senior Strategist: Ian Hulme
Head of Communications: Isobel Kerr-Newell
Social creative: Jess Reihana
Technical Director: Matt Skinner
Developer: Dmitry Shumkov
Developer: Vincent Tellier
Developer: Steve Ashby
Industrial designers: 4Design – Will Grant
Electronics engineers: Kamahi
Director: Edwin Neiman
Electronics Engineer: Max Farr
Developer: Regen – Daniel Too


Director: Damon Duncan
Director: Jonny Kofoed
Director: Matt von Trott
Technical Director: Rhys Dippie
Executive Producer: Amanda Chambers
Producer: Helen Naulls
Character Design: Joshua Fourt Wells
3D Artist: Geoff Kirk Smith
3D Artist: Craig Speakman


EGM Marketing & Communications: Roger Beaumont
GM Marketing: Shane Evans
HO Community & Sponsorship: Mark Graham
Brand Manager: Emma Lynch
Acting HO Digital Marketing: Ali Duncan
Assistant Brand Manager: Emma-Rose Forrester

Technology & Innovation

EGM Technology & Innovation: Russell Jones
Chief Architect: James Bergin
GM Digital: Fiona Colgan
Innovation Lab: Stephen Bennett
Innovation Lab: Cathy Scherp
Innovation Lab: Tim Huffam
Innovation Lab: Ray Chan
Innovation Lab: Phil Middlebrook
Innovation Lab: Shane Hughes
ASB Mobile: Laura Fear
ASB Mobile: Michael Gulavin
Programme Director: Rob Leese
Project Manager: Maxine Barber
HO Digital Delivery: Micheal Maclean
Security Consultant: Balvant Magan
Software Consultant: Matt Casey


HO Customer Segments: Damien Leng
Segment Manager Starting Out Portfolio: Anita Parag


Legal Council: Geraldine Hamilton
Legal Council: Lowry Gladwell

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